Atour Light Hotel Interior Design | V10 惟拾设计

Atour Light Hotel is one of China's fastest-growing hotel brands, developed under Atour Group, a leader in the country's hospitality sector.

V10 | 惟拾设计 was appointed as lead interior designer for Atour Light Hotel, a new hotel concept created for Atour Group. Our team shaped the brand's design identity from concept through execution, overseeing rollout across multiple regions in China to ensure design consistency at scale.

In February 2023, V10 and Atour Group jointly launched the brand's 3.0 series, "Water Sky Blue," with V10 serving as original designer and R&D partner. By Q4 2024, Atour Light 3.0 had reached 100 stores across mainland China, with another 100 openings projected for 2025 — making it one of the largest hospitality rollouts in the country.

Project scope: Brand interior design, hotel prototype development, multi-region design implementation

Client: Atour Group
Location: China (multi-city rollout)

轻居酒店室内设计 | V10 惟拾设计

轻居酒店（ATOUR LIGHT）是亚朵集团旗下发展最快的酒店品牌之一，亚朵集团是中国酒店行业的领军企业。

惟拾设计（V10）担任轻居酒店的主案设计单位，负责这一全新酒店品牌的设计工作。我们的团队从品牌概念阶段到落地执行全程参与，并统筹中国多个区域的设计实施，确保品牌形象在规模化扩张中保持一致性。

2023年2月，惟拾设计与亚朵集团联合发布品牌3.0系列"水空蓝"，惟拾设计担任原创设计及研发单位。截至2024年第四季度，轻居3.0已在中国大陆完成百家门店布局，预计2025年将新增百家门店，成为中国酒店行业规模最大的品牌扩张项目之一。

项目范围：品牌室内设计、酒店原型开发、多区域设计落地
客户：亚朵集团
地区：中国（多城市布局）