PROFILE
V10 | 惟拾设计 is a cross cultural design studio working across architecture, interior design and furniture, for hospitality, residential, commercial and retail clients. We work between Milan and Shanghai.
We were founded by two architects, Luca Rizzi Brignoli, who is Italian, and Fang Zhou, who is Chinese. They met in Shanghai, at an international architecture firm, and decided to start their own practice. Luca brings an Italian sense of design and Fang an oriental philosophy of life, and our spaces weave contemporary Italian design and modern oriental design.
Our work is a research of our own, a constant inquiry into space, materials, culture and making. We start from the material, stay close to the fabricators and craftsmen, and prototype until the material shows what it wants to become. Our signature is what we call quiet craft: precision that does not need to announce itself, and warmth that comes from the hand rather than from decoration.
We design architecture and interiors for private clients, corporate brands and developers, and collectible furniture with manufacturers and brands. In hospitality we have worked with hotel brands including Atour 亚朵, Dongcheng 东呈 and IHG. In commercial and retail our clients include Anta, Olymp and Lilanz. We also design private residences and residential projects for private clients and developers.
Our work has been recognised with awards including AD100 Young and a special mention in the Luxury Retail Competition launched by Bentley and Dezeen for our Bentley Moon Rally concept, among others. Our projects have been featured in printed and online magazines.
For more information please visit our social channels.
V10 GALLERY
V10 Gallery is our collection of collectible furniture, born from our own projects and research and made with manufacturers and brands. Every piece starts from a material: marble leftovers, pencil shavings, a sheet of glass bent by its own weight. Each carries a Chinese name chosen for its meaning, not only its sound. Some pieces are on show at our studio and gallery in Shanghai’s M50 creative district.
LULU
Lulu, our AI design agent, is trained on ten years of V10 design research and philosophy. She helps us connect with new potential clients and supports our team in their daily work. She is honest about her limits: she cannot visit a site or make structural judgments.
CROSS POLLINATIONS
Our studio in Shanghai’s M50 art district is also a platform. Cross Pollinations is a series of events we host there, an ongoing research platform where we explore design innovation through dialogue with other disciplines.
CONTACTS
Email: studio@ventunozerodieci.com
Instagram: @ventunozerodieci
LinkedIn: V10 Ventunozerodieci
WeChat: V10_studio
XiaoHongShu: V10 惟拾